HOW TO GO BRALESS AT FESTIVALS WITHOUT A WARDROBE MALFUNCTION
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Time to read 3 min
Let's be real, no one wants to wear a bra in 90-degree desert heat. And even if you did, it's not like most festival outfits give much room for straps, cups or clasps. Festival season is all about freedom—freedom to dance, to express yourself, and to wear that backless top without a second thought. But if you’ve got curves (or just want to feel secure), you know the struggle: braless doesn’t always mean carefree. That’s where NUE steps in.
Why Boob Tape > Bras (Especially at Festivals)
Unlike traditional bras that dig in, show straps, or trap sweat, NUE’s boob tape is:
Sweat-resistant
Flexible enough to move with your body
Shade-inclusive to blend with your skin
Built to lift and stay put—even while you’re dancing at the main stage
Whether you’re wearing a low-cut halter, a sheer mesh dress, or a DIY crop top made out of glitter and a dream, NUE gives you that lifted, confident feel—minus the strap drama.
"I am honestly SHOOK with the results. It is very comfortable and provides so much lift, especially being an H cup! The Nue Brand boob tape is my new best friend!.”—Saterra, Nue Customer
HOW TO: Make Your Waterproof Boob Tape Last All Day (And Night)
STEP 1: Pair It With Your Swimsuit
Once you've found the perfect festival outfit for your style and preferences, get ready to pair Nue to match your neckline. For plunging styles with covered shoulders, consider applying tape in our Holster style, which starts under the breast and lifts up toward the shoulder. For thin straps or strapless looks, our Bandeau style —which extends across the chest from the outside of one breast to the other—provides plenty of cleavage and support. If you're unsure of what style to apply, take our Outfit Calculator Quiz.
STEP 2: START WITH CLEAN, DRY SKIN
Lotions and body oils are great, but applying them to the skin before breaking out the boob tape can affect the application. The adhesive will work best on clean, dry and lotion-free skin. Once you've achieved your desired lift, you can go ahead and apply your favorite body hydrator. You can even apply and reapply sunscreen over the tape and in the surrounding area.
STEP 3: CUT TO YOUR UNIQUE SHAPE AND SIZE
The best part about waterproof boob tape is it's a true one-size-fits-all product . Unlike traditional bras, Nue's roll allows you to cut as little or as much as you need. Cut as many strips as needed to fit your size keeping in mind that the tape stretches and you'll need a lot less than you think.
STEP 4: GIVE YOURSELF A NATURAL LIFT
Starting with your first strip, place the end of the tape under the breast, pull upwards to lift the breast and stick in place. Repeat with the next strip(s), lifting and sculpting with each application. For cleavage, pull breasts together.
STEP 5: Pack some for a friend
Once your waterproof boob tape is in place and you've slipped into your festival frock, Nue will keep you in place in and out of pool and salt water. You can get dance, sweat and get wet without worrying about tape sliding or peeling off. Once it's time to remove the tape, let it air dry before slowly peeling it off one strip at a time. If you're having trouble removing the tape, soak it in your favorite body oil or olive oil for five minutes before gently sliding it off.
But you might want to pack our Boob Job On The Go to help a friend in need. Our pre-cut strips make festival makeovers a breeze, and since we want all our #NueFriends to lift each other up, we can't think of a better place and time to show off your styling skills.
Frequently asked Questions
Will boob tape stay on in the heat or while sweating?
Absolutely! NUE's Boob Job in a Box is not sweatproof, it's the only waterproof boob tape on the market. NUE’s boob tape is designed to hold through heat, sweat, and movement—making it ideal for music festivals, beach days, and dance floors.
Can I wear boob tape with larger boobs?
Absolutely. NUE is built with support in mind—whether you're a B cup or an H cup. It lifts, shapes, and holds without digging in or sliding down.
What’s the best way to remove boob tape after a long day?
Use any skin-safe oil (like olive or coconut) and let it soak for a few seconds. Peel gently and moisturize after.
